Alex Gibson
As is typical, The NPD Group’s Mat Piscatella was on hand to break down the key takeaways from the report over on Twitter. Below are quotes from his thread, as well as relevant infographics that help depict the state of the video game market for the month.
Overall Spending
“July 2022 consumer spending across video game hardware, content and accessories fell 9% when compared to a year ago, to $4.18 billion. The total is just slightly lower than the $4.19 billion generated in July 2020.“ “Year to date spending has reached $30.5 billion, a 10% decline when compared to the same period in 2021. Subscription spending gains has not been able to offset declines in other content segments.“ “2022 consumer spending on video games returned to near 2020 levels in July, after having trailed that year’s pace since April.“
Hardware
“Video game hardware dollar sales increased by 12% when compared to a year ago, to $362 million. Year to date spending on video game hardware has fallen 7%, to $2.5 billion. PlayStation 5 led the market in hardware spending during both July and 2022 year to date, while Switch sold the most units in both time periods. PlayStation 5 and Xbox Series dollar sales each experienced double-digit percentage growth when compared to a year ago.“
Software
“MultiVersus was July’s best-selling video game, driven by sales of MultiVersus Founder’s Packs. Warner Bros. published two of the top 3 best-selling games of July, with LEGO Star Wars: The Skywalker Saga also ranking 3rd.“ “Xenoblade Chronicles 3 debuted as the #4 best-selling game of July despite digital sales not being included in the ranked reporting. It also ranked as the best-selling game of July on Nintendo Switch.“ “Digimon Survive was July’s other new release placing among the top 20 best-sellers, ranking 8th overall, despite only having 2 days in market during the tracking period.“
Mobile via Sensor Tower
“The summer months have traditionally been some of the hottest for mobile game spending in the U.S. This year, however, the category is in more heated competition for players’ hours than at any time in recent memory. As a result, YoY spending showed its largest decline so far in 2022 last month. That said, if seasonal trends persist, the category should see spending increase heading into the remainder of the year. July’s top 10 mobile games by U.S. consumer spending were: Candy Crush Saga, Roblox, Coin Master, Pokémon GO, Evony: The King’s Return, Royal Match, Bingo Blitz, Dragon Ball Z Dokkan Battle, Jackpot Party, and Homescapes.“
Accessories
“Spending on video game accessories fell 22% in July when compared to a year ago, to $148 million. A drop in Gamepad spending drove the decline. Year-to-date video game accessory spending was 15% lower when compared to a year ago, at $1.2 billion. The PS5 DualSense Wireless Controller Midnight Black was July’s best-selling accessory. The Xbox Elite Series 2 Wireless Controller led year-to-date accessory dollar sales.“ Below you can check out a list of the best-selling games by platform and total year-to-date.
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