Giuseppe Nelva
EA Sports has announced that the tables have turned, as it has signed an exclusive multi-year partnership with the club that will start with FIFA 23 and will then continue with the renamed EA Sports FC series once the FIFA license ends this year.
EA SPORTS becomes Juventus’ exclusive sport video gaming partner, which means “a fully authentic in-game integration that will feature Juventus’ stadium, Allianz Stadium, along with the club’s logo and kits.”
On top of these, the club and the developer will work together across “a number of lifestyle and cultural initiatives bringing new opportunities outside of football.”
Alongside the club partnership, former footballer Claudio Marchisio will appear as a FUT Hero and Dušan Vlahović will serve as an ambassador for FIFA 23.
Below you can watch a trailer celebrating the deal.
David Jackson, VP of brand for EA SPORTS FIFA accompanied the press release with a statement:
We also get a comment from Giorgio Ricci, Juventus Chief Revenue Officer.
FIFA 23 releases at some point in 2023 for PS5, PS4, Xbox Series X|S, Xbox One, PC, and Nintendo Switch.
